If you feel like writing website content is intimidating, you’re not alone. Most business owners struggle with this task, even though most are subject-matter experts in their fields. Truly strong…
If you haven’t already embraced the idea of mobile-first design, now’s the time – mobile surfing now accounts for 60 percent of online usage. If you’re not accommodating mobile users through…
For seasoned adventurers and newbies alike, there’s nothing like getting the bug and doing something that makes you feel alive. But when the urge strikes, what should you remember to throw…
Many business owners already know that Pinterest is a smart investment for companies in the retail space – Pinterest drives 25 percent of retail referral traffic today. But how do B2B businesses use the…
Located in the heart of Seattle’s historic Queen Anne district, The Royal offers a world-class boutique hotel experience just a short distance away from many of Seattle’s most popular attractions.…
If you’re new to the inbound marketing game, it’s easy to drink the Kool-Aid and run into battle without a strong game plan. One of the benefits of inbound marketing is that…
There’s so much talk about brands that have their social media management all wrong – but what about the companies that are doing it right? Kitchen and bath manufacturer Kohler is…
A happy client is the best recommendation any digital marketing agency can hope for – but how do you help spread the word by working these success stories into your…
Typography is one of many critical design elements – along with things like color, imagery and white space – that designers employ to create mood and atmosphere in their work.…
No matter what industry you’re in, a strong presentation video can be a fantastic way to spread your message. And whether you’re presenting to another company, the public, investors, or…
If you are an author – especially an independent author – marketing your book is crucial. You cannot count on blind luck to bring people to your book. The ease…
Apple may be making strides toward the digital assistant of the future long imagined by popular science fiction shows like Star Trek – one that responds to any and every…
In the digital age, having a strong website is critical for any business – and hospitals are no exception. A solid web presence that encourages patients to use the site…
We all know the old adage, “Don’t judge a book by its cover,” but we also know that, when it comes to book sales, the cover is exactly how books…
Note: I was responsible for both writing and photography for this slideshow for Yahoo Autos. Since it's been reconstructed as a single post, it'll take a moment to load. What…
If you’re thinking about building a new website, you might be wondering what content management system is best suited for your needs – it’s not uncommon to get lost in…
If you run a business that deals in forex trading, you may be wondering if there are specific Pay-Per-Click (PPC) advertising strategies that will work best for you. Forex is…
Do company meetings make your palms sweat and your heart race? For many people, meetings can be an incredibly stressful situation, especially if they will be speaking in front of…
For houses where space is at a premium, it may be difficult finding room for a home office. If you’re in this situation, you might find yourself eyeing the garage…
Have you heard the term “content marketing” tossed around lately, and you’re wondering what it’s all about? Interested in making this work for your business? Content marketing is a simple…
One of the most common questions asked by those responsible for managing a Facebook page is "what do I post?" It's the writers equivalent of staring at a blank page.…
Interested in a career in content marketing? Wondering how to give yourself a head start? While there are certainly any number of degree programs that will get you where you…
Have a favorite cause you’d like to help out? Wondering what you, as a business owner, can do to leverage your position in the community? There’s actually quite a lot!…
Have you created the Next Big Thing in the app world – and now you’re wondering what to do to get people to use it? Whether you’re about to take…
We all know what social media is – but what is “corporate governance,” and what does it mean? Corporate governance is the set of principles, policies and procedures created by…
Are you finding that your emails have a low open or a low click-through rate? It’s possible the problem isn’t your content – it might be your list. If your…
Think lawyers spend too much time in the courtroom to be social media savvy? Here are six prominent litigators who have serious digital chops – and use them to build…
If you’re like most people, the word “dentures” probably makes you think about messy adhesive and that awkward speech pattern that results when your teeth come loose and try to…
A sinus graft – also known as a sinus lift, or a sinus augmentation – is a procedure performed to build up bone material in the molar and pre-molar regions…
If you’ve found yourself with the unfortunate dilemma of losing an adult tooth and wondering how to handle this unsightly and embarrassing situation, you may be wondering if dental implants…
If you find yourself facing the decision of whether or not to get dental implants, cost may be an important factor. How much do implants cost, and are they in…
If you’re a candidate for a dental implantation procedure, you may find yourself wondering – what will be involved? For some patients – those who don’t have adequate thickness or…
If your dentist has mentioned that you might need to have a socket graft, you might find yourself wondering exactly what this procedure is and what it entails. Below are…
Looking for an effective and inexpensive way to create awareness around your non-profit’s initiatives? Look no further than social media. For most organizations, a strong social media presence has numerous…
When you see the acronym “NAP” do you immediately think about sneaking away for a bit of slumber? Its real meaning is crucial for local businesses, so wake up and…
Have you heard about Facebook’s new “Story Bumping” feature? In early August, the company rolled out a new algorithm geared at rewarding posts that have high interaction rates but a…
If you’ve spent any time in the world of web design, you’ve probably heard the term “above the fold.” This term originated in the newspaper industry, where it refers to…