A happy client is the best recommendation any digital marketing agency can hope for – but how do you help spread the word by working these success stories into your agency marketing strategy? It’s actually incredibly easy, once you’ve done the hard work and gained the happy client. All you have to do is help them tell their story.
Project Success Profiles
Most agencies have a “Projects” section on their site – it’s the easiest way to demonstrate a successful agency track record. By looking at the clients you’ve worked with, customers can evaluate “fit” – whether you embrace the same level of excellence, whether you’d be comfortable in their market. So boasting about your clients’ successes – the more prominently, the better – is an excellent vehicle for demonstrating your expertise. Go out of your way to point out how you directly impacted your clients’ businesses for the better – with statistics, if at all possible.
Customer Testimonials
Customer testimonials are a tried-and-true tactic that are easy to implement, and they can be placed almost anywhere on your site – on the homepage, on project pages, scattered throughout your site copy in appropriate places. Consumers regularly seek out peer recommendations on sites like Yelp, TripAdvisor and Angie’s List when selecting services, and customer testimonials help enforce the notion of peer recommendation already embedded in your client’s psyche.
Guest Blogging
Inviting former clients to guest blog is a natural fit, in many ways. If you’ve helped their business gain new ground, letting them talk about it is a win-win – they get even more exposure for their business, you get credit for helping them to achieve their goals, and both businesses get some free content marketing material out of the deal. Encourage them to talk about where they were before you began working with them and where they are now.
Webinars and Podcasts
Webinars and podcasts work much the same as guest blogging – but they can actually be even more targeted, in a sense. Niche markets and topics are a natural fit when it comes to webinars and podcasts – so you can host a discussion about a really particular area of marketing strategy, or perhaps a narrow market segment you specialize in, and dive deep. Again, the result is a win-win for both the digital marketing agency and the client, who are both able to demonstrate deep expertise.