If you run a business that deals in forex trading, you may be wondering if there are specific Pay-Per-Click (PPC) advertising strategies that will work best for you. Forex is a highly competitive niche for PPC advertising, and it can be complicated by the fact that the global nature of forex trading itself means markets can be literally almost anyplace in the world.
A few of the difficulties you might face include:
- High prices on keywords in forex markets
- Low conversion rates due to ample competition in the niche
- Copycat marketing strategies by competitors
How can you tackle these problems head-on and garner more pageviews for your forex business? How do you get targeted traffic at a low price? Here are a few tips to help you create a successful campaign:
1. Find better keywords.
The majority of high-competition keywords are dominated by large forex companies – as they garner higher prices – and keyword selection is considered a highly guarded secret within the industry. Try out different and more specific or unique keywords and phrases, and see what works – you’ll likely find the best results using a targeted approach based on demographics. Think about age, occupation, income level and other demographic metrics to help guide your selections.
2. Increase your scope.
Forex is a global trade, and you need to reach out to a number of different markets. You should not only be advertising in as many countries as possible, but you should be advertising in as many languages as possible. Research popular search engines in different countries, and try advertising outside of Google.
3. Produce better creative.
One way to stand out from the competition is to simply create better campaigns. If you’re creating text ads, invest in a professional copywriter with a proven background in creating campaigns that convert. If you’re creating graphical ads, work with a photographer, designer and copywriter who can help you communicate a clear message – one that is both clever and speaks to the reasons a consumer might want to utilize your services as opposed to somebody else’s.
4. Use social media.
Facebook advertising can provide a boost to your advertising efforts, and it has the same sort of targeted, contextual delivery system as Google’s ads. Again, make sure that your ads for these campaigns communicate a clear message – social media users are extremely savvy, and if the imagery or message of your ads isn’t in line with people’s actual interests, you’ll find you have a very low click-through rate.
5. Monitor your results.
Create individual landing pages for different campaigns, and carefully track which ones worked and which ones didn’t. Test out different approaches, and keep a spreadsheet detailing which drew the most traffic. Then strive to recreate that successful formula over and over again.
One final note: Once you get the click, you absolutely must be sure to have a strong mechanism in place for building your email list. Create an opt-in or squeeze page to collect email addresses, and you’ll find you have multiple opportunities to approach the same prospects regarding your services in the future.