Resume

Career Highlights

• Managed digital production for Rosie O’Donnell, Nicktoons Network, VH1, Syfy, The Village Voice
• Managed content planning, digital marketing support and allocation of $400,000 annual budget at Nicktoons Network
• Created overall content strategy and advertising model for Rosie O’Donnell’s Web/broadband endeavor after she left The View
• Worked directly with Rosie to develop the look and feel for her website redesign
• Strong background creating integrated and co-branded sponsorships in the TV industry; clients have included Calvin Klein Jeans, Steve Madden, Sony, Universal Pictures, Candies, Lee Jeans, Oxy, Levi’s and Cherry Coke
• Created master production process for digital teams at The SCI FI Channel and Nicktoons Network
• Created #1 state government transparency website for the Texas Comptroller’s office
• Owner of a small design, development and marketing agency for 10 years
• Founding skater and marketing director for Gotham Girls Roller Derby in New York City

Professional Skills

Editorial + Content Development

• Expert digital content producer, content strategist and information architect
• Skilled writer and editor with professional journalism background
• Extensive experience directing the creative work of writers, designers and video editors
• Strong experience in article marketing and ghost-blogging experience
• Video production background; trained in directing, screenwriting, camera operation and editing

UX + Information Architecture

• Expert at designing and producing usable online applications from concept through visual design and build
• Strong experience defining information architecture and deliverying supporting documentation including discovery artifacts, sketches, sitemaps, user flows, wireframes, prototypes, specifications and style guidelines
• Able to distill complicated design problems into simple, elegant and usable solutions
• Keen interest in the latest design and technology trends and their role in a commercial environment
• Clear understanding of the intersection between user needs, technology requirements, and business goals
• Artistic eye for design and the ability to think creatively while maintaining accuracy and attention to detail
• Able to apply theories related to color schemes, use of space, typography, text placement, layout, usability and visual flow to make strong hierarchical choices and create beautiful, easily navigable visual designs
• Strong ability to work well with ambiguity or when requirements are in flux
• Expert at working cross-functionally with project managers, designers, engineers and marketers to help make strategic product decisions
• Strong ability to design incremental improvements and added features within existing web applications to maintain consistency and ensure an optimal user experience
• Expert knowledge of design for responsive and mobile environments
• Strong understanding of web technologies (HTML, CSS, Javascript) and how each can effect design work
• Experience with both moderated and unmoderated user testing, including explorative questioning, eye tracking, mouse tracking, heatmaps and timed usability testing
• Strong experience communicating scenarios, end-to-end experience, and screen designs to project stakeholders

Development

• More than 15 years of experience hand-coding HTML and CSS
• Strong background in WordPress site builds and CSS customization of WordPress themes
• Experience managing developers and technical teams in page coding, application development, game development and QA work

Entrepreneurship

• Owner of Undeniable, a boutique web design and content marketing agency, for 10 years
• Founding skater and business leader with Gotham Girls Roller Derby, a highly successful NYC startup sports venture that garnered crowds of 1,600+ in its first season
• Co-founder of NYC Popfest, a popular five-day international music festival

Soft Skills

• Extremely experienced at leading remote writing, design and development teams
• Passionate, creative, disciplined and detail-oriented
• Able to thrive in fast-paced environments with a sizable project load
• Visual art and music background; highly adept at creative problem-solving and idea generation in an interdisciplinary team environment
• Effective sales closer in team presentation meetings and solo client meetings
• Public speaking and podcasting experience
• Excellent at nurturing LGBTQIA+, neurodiverse and “quirky” team members; able to adjust management style to meet team members’ needs
• Extremely knowledgeable about neurodiversity (autism/ADHD) and workplace accommodations
• Experienced at working with talent at every level (including celebrities) within the entertainment industry
• Experience managing teams in crisis and in tense corporate environments
• Strongly empathic; great sense of humor

Employment History

• Owner + Creative Director, Undeniable, St. Louis, MO
• Web Content Developer, Texas Comptroller of Public Accounts, Austin, TX
• Senior Project Manager, Rosie.com, New York, NY
• Co-founder, NYC Popfest, New York, NY
• Senior Producer, Nicktoons Network, New York, NY
• Site Production Manager, VH1, New York, NY
• Director, Marketing + Online, Gotham Girls Roller Derby, New York, NY
• Online Production Manager, The SCI FI Channel, New York, NY
• Ad Sales Marketing Producer, MTV, New York, NY
• Managing Producer, The Village Voice, New York, NY
• Consultant positions working with Sirius Satellite Radio, New York Times Digital, Citibank, Entertainment Software Rating Board, Advance Publications and Holt McDougal

For in-depth descriptions of my past jobs, please see my LinkedIn profile.

Education + Training

• Google UX Design Professional Certificate (in progress)
• Brand and Product Manager Certificate, IE Business School, Madrid, Spain (in progress)
• A/B Split Testing Certificate, Digital Analytics Association, Wakefield, MA
• IT Project Management (PMP) Certificate Program, Austin Community College, Austin, TX
• Screenwriters Master Class, The Screenplay Workshop, Austin, TX
• Final Cut Pro Crash Course, CreativeTechs, Seattle, WA
• Black/White Camera & Darkroom, Dougherty Arts School, Austin, TX
• Lighting 101, Austin School of Film, Austin, TX
• Production One, Austin FilmWorks, Austin, TX
• Bachelor’s degree in journalism, Missouri School of Journalism, Columbia, MO

Awards

Best Remodeler Website — Aleto Construction Group
Home Builders Association’s Sales, Marketing and Construction Awards

Gold, Website – Entertainment/Programming/ Special Event
Broadcast Design Awards

Bronze, Interactive Media – Self-Promo Site
Broadcast Design Awards

Gold, Web Sites – Self-Promotion
Creativity Annual Awards

Public Speaking and Podcast Appearances

WordCamp Orange County: Business Track Panel Discussion
I talked about self-examination as a means of improving personal performance, and how to recover from mistakes in client services.

DiviCon: “Content Marketing & Copywriting”
At this conference for WordPress designers and developers, I talked about how to create a content marketing plan, how people read content online, and how to hire freelance writers and editors.

Divi Chat podcast

• Episode 47: “Marketing to Your Local Community”
• Episode 22: “Growing Your Team”
• Episode 14: “How to Determine Pricing for Custom Builds”
• Episode 13: “How to Find Clients”
• Episode 12: “How Divi Can Benefit Your WordPress Web Design Business”
• Episode 5: “Effective Design Principles with Divi”
• Episode 1: “Ditching The Competitor Mindset To Achieve Success”

Divi Nation podcast: “Bouncing Back From Failure to Succeed in Web Design”
This isn’t necessarily what I would have titled this — I mostly talked about how to build a sales pipeline and how to recover from client services mistakes. This was an adoptation of my WordCamp presentation.

Interviews

“The advice and strategies of 25+ Divi Experts”
An interview I did with Italian web designer and developer Fabio Sarcona