Copywriting
Although I endeavored to become a writer early in my career, I assumed when I moved into tech that I was leaving that world behind. In reality, having strong writing skills made me extra-valuable — from the earliest days of my career, I was called on to write banner copy, homepage blurbs, page copy, documentation. I became valued as an editor with a sharp eye. Later, my journalism background made me naturally gifted at SEO. The strength of my voice gave me an edge in social media. The last time I held an actual editorial title, I was fresh out of college. And yet — I’ve written pretty extensively at every job I’ve had.
Long-form & Full-site Copywriting
The projects below are all large-scale content endeavors — full website copy, large mini-site initiatives, and major content audit projects.
Undeniable
For the past 10 years, I have headed a small digital agency called Undeniable. The website, created and written entirely by me, was designed both for conversion and SEO impact.
Texas Transparency
This site, created to highlight transparency within the state’s budgeting and expenditures, provided open data in a number of categories and was awarded #1 State Government Transparency Website multiple times.
Where the Money Goes
The Texas Comptroller’s popular Where the Money Goes feature — which is legislatively mandated to be included at the bottom of every state agency homepage — was suffering from information overload and in need of a serious redesign. I re-architected the site into a modular, easily scannable graphical format, rewrote all content, and greatly improved usability.
Get a Life
This site, created to help combat Texas’ soaring high school dropout rate, advised ‘tweens and teens to let their hobbies and interests guide them toward their dream career. The site offered information about fast-growing and well-paying jobs, along with information about the education required for those jobs.
The Secret Show
This mini-site for the animated series The Secret Show featured weekly trailers, show info, character bios, episode synopses… and an adorable “Find the Bunny” game.
Skyland
This site for the animated series Skyland included show info, character bios, and an episode guide.
Kappa Mikey
This site for Nicktoons’ first original animated series, Kappa Mikey, featured show info, character bios, an episode guide, and video previews I worked with a producer to create each week.
Nicktoons Network Mobile Tour
This site for the first national Nicktoons Network Mobile Tour included tour dates, news updates and photos from the road, animation tips and tricks, and a “Make Your Own Flipbook” feature for kids interested in learning more about animation.
Gotham Girls Roller Derby // Press Kit
Gotham Girls Roller Derby helped lead the charge to bring the American-born sport of roller derby back to the limelight. I created and wrote all content for the first version of the GGRD website. Additionally, I helped create the first GGRD press kit and wrote and edited press releases, poster copy, flyers, and online newsletters.
MTV Campus Invasion
This site for MTV’s annual Campus Invasion tour promoted the coast-to-coast college tour and provided back-to-school content for students.Short-form Copywriting
The following projects feature shorter, punchier copy and stronger, more direct messaging.
Kappa Mikey Sweet Stakes
This sweeps to promote the animated series Kappa Mikey included a grand prize trip for four to Los Angeles.
Dezimber 31 Day Giveaway
This site for Nicktoons’ annual Invader Zim marathon included a sweepstakes to win signed artwork from show creator Jhonen Vasquez.
Edgar & Ellen Scare-a-Thon
This fun Flash site for Nicktoons’ annual Edgar & Ellen marathon included downloadable goodies and fun Halloween activities for kids.
Operation Skyland Sweepstakes
This sweepstakes to promote the animated series Skyland offered a prize of three nights and four days at the Nick Hotel in Orlando.
Nicktoons Network Holiday Sweepstakes
This annual holiday sweeps offered the chance to win a custom Nicktoons Network snowboard or a portable DVD player.
Dezimber Jolly Month of Doom
This fun Flash mini-site for Nicktoons’ popular annual Invader Zim special included daily Zim trivia challenges.
Skyland Sneak Peak
Part of a global preview of Skyland in France, Australia and the U.S., this micro-site was designed to house the online airing of the show’s one-hour pilot. Users were able to access and watch the episode for 24 hours.
CK Calvin Klein Jeans Network
When CKJ wanted to create an interactive user experience to highlight the label’s fall line, we created two interactive environments: a dressing room where users could try on CKJ outfits and a 360-degree photographic “VIP room.” This mini-site was promoted nationally through posters, postcards, magazine ads and banners.
Steve Madden Rock ‘n’ Sole Girl Band Search
This battle of the bands sponsored by Steve Madden, Atlantic Records, Sam Goody and Glamour pitted more than 2,000 bands against each other, with a weekly vote by MTV.com users to narrow the field. The contest culminated in a live webcast performance with the top three bands at South Street Seaport in New York City.
Virtual DJ
This co-sponsorship by Sony and Virtual DJ offered users a chance to mix their own tunes on MTV.com.