MTV Campus Invasion
MTV
Clients: HP, AT&T, Office Depot, Spencer Gifts, yack.com
This dedicated site highlighted MTV’s annual Campus Invasion tour, a nationwide college event, while featuring back-to-school content specifically curated for students.
Key Contributions
- Developed a comprehensive project treatment, outlining creative direction and objectives for the site.
- Authored all key copy, including introductory, sidebar, and sweepstakes content, to capture the tour’s energy and engage the college audience.
- Assigned and edited additional content from freelance writers, ensuring consistency and alignment with MTV’s brand voice.
- Crafted banner ad copy for Campus Invasion site advertisers, enhancing visibility for their brands.
Project Team
- Kimberly Leass: Producer/project manager
- Tami Heaton: Editorial producer/project manager
- Michael Paul Young/Designgraphik: Design
- Alan Fields/Phonicsmonkey: HTML/CSS development
- Three: Art director
- Sean McCabe: Creative director
- Raymond Chan, Crystal Ehrlich, Jay Dokken: Advertising design
Page Gallery
- Costa Rican Ecovillage
- Katherine Yeske Taylor
- MaxJeeps
- NYU Gallatin School of Individualized Study
- Charlotte Riggle
- Aleto Group
- American Poolplayers Association
- Alissa Hunnicutt
- Taste of Downtown St. Louis
- Junk Love Boutique
- Mike X Huang
- Julia Sze Medical Legal Consulting
- Star Wars Holograms
- Barcode Book
- Trigger Rum
- My Mobile Lab
- Joy Johnson Photography
- Made with Bacon
- Yahoo Autos — SEMA Car Show
- Peregrine Fitness
- Undeniable
- Nicktoons Network ACOW Redesign
- The Secret Show
- Skyland
- Kappa Mikey Sweet Stakes
- Kappa Mikey
- Dezimber 31 Day Giveaway
- Nicktoons Network Mobile Tour
- Edgar & Ellen Scare-a-Thon
- Operation Skyland Sweepstakes
- Skyland Sneak Peak
- Nicktoons Network Holiday Sweepstakes
- Dezimber Jolly Month of Doom
- Nicktoons Network Splat Redesign
- Nicktoons Network Production Management