CK Calvin Klein Jeans Network

MTV

Client: CK Calvin Klein Jeans

As part of a national campaign, this mini-site promoted Calvin Klein Jeans’ fall line, leveraging print and digital media through posters, postcards, magazine ads, and banners. Designed to create an immersive brand experience, the site featured two interactive Flash environments: a dressing room where users could virtually try on CKJ outfits and a 360-degree VIP room. Additional interactive elements included a Flash “beat mixer” with original tracks, CKJ model bios, e-postcards, a Mapquest-powered store locator, and a “Show Me Your Calvins” photo album where users could upload personal photos.

Key Contributions

Served as executive producer and project manager, guiding the vision and execution of the mini-site from concept to launch.
Directed all aspects of design and development, creating a cohesive user experience aligned with CKJ’s brand aesthetics.
Developed comprehensive project documentation, including the project treatment, budget, site map, wireframes, and production schedule, to maintain scope and streamline workflows.
Led regular creative meetings with the internal project team and met regularly with CKJ stakeholders to ensure alignment on progress, creative direction, and brand integration.
Scouted and secured models and photo shoot locations, working closely with the Calvin Klein team to authentically capture the CKJ brand.
Coordinated props and provided on-site support during photo shoots, maintaining stylistic consistency across campaign assets.
Hired and managed all freelance photo shoot team members, including both photographers, the fashion stylist, and the hair and makeup artist.
Oversaw a clothing shoot at the Calvin Klein warehouse, curating looks to ensure adherence to brand standards.
Managed all freelance design and technical partnerships, ensuring seamless collaboration across creative and technical teams.