CK Calvin Klein Jeans Network

MTV

Client: CK Calvin Klein Jeans

This mini-site was part of a larger fall Calvin Klein Jeans ad campaign. The URL was promoted nationally through posters, postcards, magazine ads and banners. CKJ wanted to create an interactive user experience that highlighted the label’s fall line. We created two Flash environments: an interactive dressing room where users could try on CKJ outfits and a 360-degree virtual VIP room. The site included a Flash “beat mixer” with original music tracks, CKJ model bios and e-postcards, a store locator powered by Mapquest, and an online photo album where users could submit their own “Show Me Your Calvins” pix.

Participation

Acted as executive producer and project manager
Oversaw design and development of the project
Created project treatment, budget, site map, wireframes and production schedule
Lead regular creative meetings with project team
Attended regular creative meetings with CKJ team
Scouted for models and photo shoot locations
Gathered props and assisted at photo shoots
Hired and oversaw VIP shoot photographer, fashion stylist, and hair and makeup artist
Oversaw clothing shoot at the Calvin Klein warehouse
Managed all freelance relationships