This content-based project within the plus-size fashion industry relies on affiliate linking as a revenue driver and is distributed via website, email and social media.


  • Created overall content strategy, including website content, social media and email newsletters
  • Created website wireframes and sitemap
  • Designed and built WordPress site
  • Wrote all evergreen website copy
  • Designed and built MailChimp newsletter template
  • Handled all affiliate marketing program signup
  • Created three-month editorial calendar
  • Created one-month social media calendar
  • Created initial month’s worth of email, website and social media content