Rosie.com Redesign
Rosie O’Donnell/KidRo Productions
When Rosie O’Donnell left The View, she had ambitious plans. A longtime blogger and internet aficionado, Rosie decided to move her entertainment world online. Her existing blog garnered between five and six million pageviews per month — it was her team’s job to add more pages and more content, so that we could build in an advertising-based revenue stream based on even higher pageviews. The challenge: She wanted to be able to update the entire website herself. Working closely with Rosie to achieve the look and feel she wanted, we created a world that included photo galleries, videos, movie and book reviews, and webcams in her personal art studio — all updatable by Rosie via WordPress.
Participation
- Created Rosie.com content strategy and advertising model
- Led site redesign and architecture overhaul as part of overall company rebranding
- Created $2.1 million budget for online initiatives
- Worked closely with business development to create and implement advertising restrictions based entirely around brands that Rosie personally endorsed
- Created content strategy and production plan for broadband video network
- Created content plan for Crafty U section of the site, promoting Rosie’s newest book
- Installed network of wireless webcams in Rosie’s home for video blogging
Planning and Strategy Documents
These documents are password-protected — please contact me if you’d like to check them out.
Project Team
- Tami Heaton: Project Management
- Sharkey Advertising: Design
- EchoDitto: HTML/CSS Development
Page Gallery
- Katherine Yeske Taylor
- MaxJeeps
- NYU Gallatin School of Individualized Study
- Charlotte Riggle
- Aleto Group
- American Poolplayers Association
- Alissa Hunnicutt
- Taste of Downtown St. Louis
- Junk Love Boutique
- Mike X Huang
- Julia Sze Medical Legal Consulting
- Star Wars Holograms
- Barcode Book
- Trigger Rum
- My Mobile Lab
- Joy Johnson Photography
- Made with Bacon
- Yahoo Autos — SEMA Car Show
- Peregrine Fitness
- Undeniable
- Nicktoons Network ACOW Redesign
- The Secret Show
- Skyland
- Kappa Mikey Sweet Stakes
- Kappa Mikey
- Dezimber 31 Day Giveaway
- Nicktoons Network Mobile Tour
- Edgar & Ellen Scare-a-Thon
- Operation Skyland Sweepstakes
- Skyland Sneak Peak
- Nicktoons Network Holiday Sweepstakes
- Dezimber Jolly Month of Doom
- Nicktoons Network Splat Redesign
- Nicktoons Network Production Management