Rosie O’Donnell/KidRo Productions

When Rosie O’Donnell left The View, she had ambitious plans. A longtime blogger and internet aficionado, Rosie decided to move her entertainment world online. Her existing blog garnered between five and six million pageviews per month — it was her team’s job to add more pages and more content, so that we could build in an advertising-based revenue stream based on even higher pageviews. The challenge: She wanted to be able to update the entire website herself. Working closely with Rosie to achieve the look and feel she wanted, we created a world that included photo galleries, videos, movie and book reviews, and webcams in her personal art studio — all updatable by Rosie via WordPress.


  • Created content strategy and advertising model
  • Led site redesign and architecture overhaul as part of overall company rebranding
  • Created $2.1 million budget for online initiatives
  • Worked closely with business development to create and implement advertising restrictions based entirely around brands that Rosie personally endorsed
  • Created content strategy and production plan for broadband video network
  • Created content plan for Crafty U section of the site, promoting Rosie’s newest book
  • Installed network of wireless webcams in Rosie’s home for video blogging

Planning and Strategy Documents

These documents are password-protected — please contact me if you’d like to check them out.

Project Team

  • Tami Heaton: Project Management
  • Sharkey Advertising: Design
  • EchoDitto: HTML/CSS Development

Page Gallery