Part of Nicktoons Network’s overall channel rebranding, this site design was whimsical and unique. The design prominently featured the channel’s mascot, a robot named ACOW (short for Animation Capital of the World). I led all redesign efforts, created site information architecture and UX artifacts, and managed our relationship with the outside agency that handled design and development.


  • Owned redesign process and final product from project inception through launch
  • Created project RFP and managed proposal and agency interview process
  • Managed relationship with Exopolis, the design agency hired for the project
  • Created site architecture and page wireframes
  • Wrote all site copy
  • Managed backend integration process with MTV Networks IT team
  • Handled all internal approvals with executive team at Nicktoons Network
  • Handled all quality assurance testing, filed bug reports, and verified fixes by Exopolis

Project Team

  • Tami Heaton: Producer/project manager
  • Studiocom: Design/HTML development
  • Thomas Markert: Creative director
  • Sue Kim: Art director