NYC Popfest

This international independent pop music festival, revived from its original incarnation in the ’90s, featured bands in the “indiepop” genre. The festival had once been a major unifying event in the NYC music scene — so our team decided to bring it back to life.

The five-day festival featured more than 40 bands at eight different venues across Manhattan and Brooklyn.

Participation

• Booked all shows; acted as point of contact for venue talent buyers and event production coordinators
• Established committees, committee head responsibilities and overall project plan/schedule for the festival
• Worked closely with co-organizer on all financial aspects of the fest, including overall budget, venue payouts, marketing and merch expenses, and band payouts, transportation and lodging
• Acted as point of contact for bands; coordinated gear requests and shared backline elements for all performers

Project Team

• Tami Heaton, Kardyhm Kelly: Founders
• Michael Murphy, Courtney Bennett, Maxwell Williams, Marisha Chinsky: Planners
• Kardhym Kelly: Financial management
• Tami Heaton: Booking and backline
• Courtney Bennett, Michael Murphy: Fundraising and merch
• Maxwell Williams: Sponsorship