Beauty Ecommerce Project

This ecommerce project within a very specialized niche in the beauty industry relies on expert recommendations and strong educational content to drive conversions. The site includes a full online store that is married to a full content site, with the two intermingling constantly. A focus on interviews with prominent stylists, musicians and entertainers will be used to drive traffic.

Participation

• Created overall content strategy, including website content, social media, short and long-form video, and email newsletters
• Created visual brand
• Created website sitemap and wireframes
• Designed, built and input products to Shopify site
• Wrote all evergreen website content
• Established look and feel for both product and model photography
• Photographed all products for launch
• Designed backdrops and created camera and lighting setup for vlogging studio
• Created product drop strategy and calendar
• Extensively tested sample products and created relationships with vendors in China (there are no vendors for these particular products in other countries)
• Created three-month editorial calendar
• Created one-month social media calendar
• Created initial two weeks’ worth of email, website and social media content