American Poolplayers Association

American Poolplayers Association

Lake St. Louis, MO

The American Poolplayers Association (APA) sought a fresh look and a well-organized structure for their extensive content library. Over time, their site had grown unwieldy, with more than 125 pages (plus hundreds of blog posts) making navigation difficult. My team and I worked to simplify and consolidate content, eliminating unnecessary pages and restructuring the site in a way that better served APA’s needs.

APA wanted a site built on the Divi page builder, so we designed an attractive, sporty layout with a classic red, white, and blue palette. The result was a site that felt both rich in content and intuitive to navigate.

The “Before” Picture

The original APA site, while functional, had a dated set-width design that no longer met their needs. My team and I re-architected over 100 pages, creating a consistent structure that showcased APA’s offerings in a visually appealing, organized way.

Key Contributions

  • Managed sales, account coordination, and overall project management.
  • Led brand strategy and creative direction, ensuring a cohesive and dynamic design.
  • Conducted a full content inventory, reorganizing pages to eliminate redundancies and enhance usability.
  • Designed the UX and information architecture to improve site flow and ease of navigation.
  • Handled content input and quality assurance to ensure consistent, high-quality presentation across the site.

Team

  • Tami Heaton: Executive producer/project manager
  • Andrea Walker: Design
  • Sky Shabatura: WordPress development

Link

poolplayers.com

Page Gallery