Star Wars Holograms

Austin, TX

My team and I worked with an Austin company to provide strategic and design direction for a product launch tied to what was only the coolest movie release of the year. I assembled a special hit squad of some of the best talent ever to grace the hallways of the Sci Fi Channel. (And a cool bit of trivia — my designer was also working on Mr. Robot at the time.)

Unfortunately, many of our ideas didn’t make it to the final launch due to licensing issues with Disney — the client ultimately chose to move their sales to a popular tech website rather than build their own site. I think the design comps we produced are stellar, however.

Project Responsibilities

  • Sales
  • Account management
  • Project management
  • Creative direction
  • Content strategy
  • Social media strategy
  • UX/information architecture
  • HubSpot development


  • Tami Heaton: Project management
  • Patrick Lee: Content development
  • Carlos Carranza: Design

Page Comps

The design comps for the site were clean, high-tech and just a little bit futuristic, while maintaining an accessible feel.