The SCI FI Channel

This sponsor campaign for Steven Spielberg’s Taken miniseries ran in 10 major national markets and allowed cable operators to offer local customers product engagement on their own websites. Each sweepstakes was custom-branded and delivered to the client ready for upload and database integration.


  • Worked closely with Affiliate Marketing to plan and execute project
  • Oversaw site design and development process
  • Wrote sweepstakes copy
  • Packaged files for delivery to affiliate cable networks
  • Wrote instructions for file upload and database integration

Project Team

  • Tami Heaton: Project manager
  • Matt Krueger: Design/HTML development
  • Dana Ortiz: Marketing manager