The SCI FI Channel

This nationwide sponsor campaign for Steven Spielberg’s Taken miniseries reached 10 major national markets, enabling cable operators to engage local customers on their websites. Each sweepstakes was custom-branded and delivered fully packaged for seamless client upload and database integration.

Key Contributions

  • Collaborated closely with Affiliate Marketing to plan and execute all aspects of the campaign, tailoring the experience for each regional market.
  • Directed the design and development process to create visually engaging, brand-aligned sweepstakes pages for each cable operator.
  • Developed compelling sweepstakes copy to drive audience participation and build excitement around the miniseries.
  • Packaged all digital assets for smooth delivery to affiliate cable networks, ensuring ready-to-use files for effortless integration.
  • Authored comprehensive instructions for file upload and database integration, simplifying setup for each client.

Project Team

  • Tami Heaton: Project manager
  • Matt Krueger: Design/HTML development
  • Dana Ortiz: Marketing manager

Link

http://tamiheaton.com/archive/scifi/taken/