Rosie.com
Digital Strategy & Production
I was brought on to help Rosie O’Donnell establish her online presence following her high-profile departure from The View. With the release of her book Celebrity Detox and ongoing media attention, I worked to build a cohesive digital strategy, creating a sustainable model for her to connect with fans and generate income online.
Key Contributions
- Directed all internet and webcam operations for Rosie O’Donnell, aligning her online activities with her broader brand vision.
- Developed the content strategy and advertising model for Rosie.com, including a substantial budget to support long-term online initiatives.
- Established a monetization strategy for Rosie.com, creating a profitable advertising model to leverage her online reach.
- Led a comprehensive site redesign and architectural overhaul as part of the company’s rebranding efforts, coordinating approvals directly with Rosie.
- Installed a network of wireless webcams in Rosie’s home to facilitate video blogging, enabling her to engage with fans through regular video content.
- Costa Rican Ecovillage
- Katherine Yeske Taylor
- MaxJeeps
- NYU Gallatin School of Individualized Study
- Charlotte Riggle
- Aleto Group
- American Poolplayers Association
- Alissa Hunnicutt
- Taste of Downtown St. Louis
- Junk Love Boutique
- Mike X Huang
- Julia Sze Medical Legal Consulting
- Star Wars Holograms
- Barcode Book
- Trigger Rum
- My Mobile Lab
- Joy Johnson Photography
- Made with Bacon
- Yahoo Autos — SEMA Car Show
- Peregrine Fitness
- Undeniable
- Nicktoons Network ACOW Redesign
- The Secret Show
- Skyland
- Kappa Mikey Sweet Stakes
- Kappa Mikey
- Dezimber 31 Day Giveaway
- Nicktoons Network Mobile Tour
- Edgar & Ellen Scare-a-Thon
- Operation Skyland Sweepstakes
- Skyland Sneak Peak
- Nicktoons Network Holiday Sweepstakes
- Dezimber Jolly Month of Doom
- Nicktoons Network Splat Redesign
- Nicktoons Network Production Management