This fashion and lifestyle ecommerce project, launching in October 2022, was built with Shopify and curated using Modalyst and Spocket. The store is populated entirely with ethical and handmade brands, with suppliers sourced from all over the world.


  • Created overall brand strategy and product curation strategy
  • Designed and built Shopify site
  • Vetted all suppliers
  • Created site structure comprised of more than 250 product categories
  • Curated product selection of nearly than 4,000 SKUs
  • Wrote all product descriptions
  • Created social media strategy and paid media strategy