Alissa Hunnicutt

Alissa Hunnicutt

Los Angeles, CA

Alissa Hunnicutt is a singer, ukulele player and puppeteer in the LA area. After signing a sponsorship deal with Ohana Ukuleles, Alissa wanted to upgrade her digital marketing. I would like to think that this website project gave both Alissa and myself a push in a new direction — I helped Alissa carry her signature style through every part of her brand, and she got me excited about the idea of working with clients on personal branding. This was my first project where I was able to work with visual branding elements all the way down to wardrobe choices, and it was incredibly exciting to work with someone who just gets it the way that Alissa does.

It Started with a Ukulele Case…

When Alissa came to me, she wanted her branding to match her signature, custom ukulele case. So I started with a color palette that incorporated all the colors of the rainbow. As Alissa and I continued to work, we narrowed it down to yellow and pink. When I showed her the finished palette, which incorporated bright yellow, hot pink and a soft, baby pink, she fell in love.


Alissa has an innate understanding of visual branding and how color can work to create a mood, so she was a dream client. Her eagerness to embrace my work and take it to the next level made this one of the funnest projects I’ve worked on to date. She has continued carrying her signature colors not just through her marketing materials, but through her clothing choices — and having recently embraced new style choices, has requested we start work on a rebrand.

Photography

One of the biggest reasons I typically work from a standard color palette is so that photography can be coordinated to match the design of a site. I determined very early on that this synergy was one of the biggest factors in giving my work a cohesive, polished feel, and I work very closely with photographers to achieve the right mood and feeling for all my clients’ photo shoots. In this case, I worked closely with Alissa on her wardrobe choices — down to makeup and accessories — and on props and locations for the shoots. She took it from there and directed her photographer. (I was serious, she’s a pro!) I was absolutely ecstatic with the quality of the images I had to work with when it was all said and done.

Illustration

Having a strong palette meant that Alissa could then commission original artwork in her brand colors — and she worked with some absolutely amazing illustrators to develop imagery for use in her promotional materials.

Illustration: Elise Fachon

Illustration: Sandy Hong

Illustration: Sandy Hong

Promotional Materials

The strength of the color palette allowed Alissa to carry her look and feel through all the promotional materials she created on her own with ease. Even using different styles and typefaces, the strong yellow and pink color scheme gives all her materials a strong sense of cohesiveness.

All flyers by Alissa Hunnicutt

Wardrobe

Last but not least, having a strong palette has allowed Alissa to continue to build on her signature look by investing in wardrobe choices that incorporate her color scheme. I could not be more excited when she texts me images of her latest wardrobe choices for live performances and photoshoots.

J.Crew

JapanLA

Project Responsibilities

  • Sales
  • Account management
  • Project management
  • Content strategy
  • Creative direction
  • Ecommerce
  • UX/information architecture
  • Website design
  • WordPress development
  • WordPress coaching
  • Personal branding

Testimonial

“I was recently endorsed by Ohana Ukuleles and wanted to make sure my website was ready to represent this new phase of my career. I was looking for a site that felt fun and girly, full of personality, but still professional and not juvenile. That’s a tricky balance. Undeniable was the perfect choice for the task. Focusing on the color palette was the key, and something I never would have done on my own. Now there’s a cohesiveness to my marketing materials that extends beyond the music. I have the confidence you would have with a professional stylist, but I’m able to do it on my own because I have a clear sense of my brand. I still text them with pics of whatever adorable pink/yellow thing I’ve found! It’s really fun! I’m kind of obsessed.”

— Alissa Hunnicutt
Musician/Puppeteer