Alissa Hunnicutt

Alissa Hunnicutt

Los Angeles, CA

Alissa Hunnicutt is a singer, ukulele player and puppeteer in the LA area. Working with Alissa was a collaborative dream. Her natural grasp of visual branding and the power of color made this project one of the most enjoyable I’ve taken on. Alissa fully embraced her brand’s vibrant color palette, carrying it through not only her marketing materials but also her personal style choices. Her enthusiasm and vision brought her brand to life, creating a cohesive, polished look across every touchpoint.

It Started with a Ukulele Case…

The journey toward Alissa’s signature brand began with an unexpected source of inspiration: a bright, uniquely patterned ukulele case. This case quickly became a defining piece of her style, sparking the idea to build a cohesive look around its bold colors. Embracing the vibrant palette of the case, we crafted a color scheme that extended into her website, promotional materials, and even her wardrobe choices, establishing a memorable and cohesive brand identity that truly reflects her personality and passion.

Photography

To achieve the right mood and synergy for Alissa’s brand, I collaborated with her on wardrobe, makeup, accessories, and props, aligning every detail with the site’s color palette. Alissa worked closely with her photographer to capture her signature style, resulting in stunning, brand-aligned images that enhanced the final website.

Illustration

Alissa’s strong brand colors enabled her to commission custom illustrations that perfectly complemented her aesthetic. She collaborated with talented illustrators to create artwork in her signature colors, bringing added depth and personality to her promotional materials.

Illustration: Elise Fachon

Illustration: Sandy Hong

Illustration: Sandy Hong

Promotional Materials

The vibrant yellow and pink palette made it easy for Alissa to design cohesive promotional materials on her own. Even with varied styles and typefaces, her color scheme tied everything together, giving her flyers and collateral a unified and instantly recognizable look.
All flyers by Alissa Hunnicutt

Wardrobe

The brand’s color palette extended into Alissa’s wardrobe choices, allowing her to establish a signature look for live performances and photoshoots that resonates with her personal brand.
J.Crew

JapanLA

Key Contributions

  • Led sales, account management, and project coordination.
  • Worked closely with Alissa on content strategy, creative vision, and personal branding to create a distinct, cohesive look.
  • Designed a WordPress site incorporating Alissa’s bold colors, with custom layouts for ecommerce and brand storytelling.
  • Provided ongoing design updates to support Alissa’s evolving brand.

Testimonial

“I was recently endorsed by Ohana Ukuleles and wanted to make sure my website was ready to represent this new phase of my career. I was looking for a site that felt fun and girly, full of personality, but still professional and not juvenile. That’s a tricky balance. Undeniable was the perfect choice for the task. Focusing on the color palette was the key, and something I never would have done on my own. Now there’s a cohesiveness to my marketing materials that extends beyond the music. I have the confidence you would have with a professional stylist, but I’m able to do it on my own because I have a clear sense of my brand. I still text them with pics of whatever adorable pink/yellow thing I’ve found! It’s really fun! I’m kind of obsessed.”

— Alissa Hunnicutt
Musician/Puppeteer

Page Gallery

Second Generation

We recently revamped Alissa’s website to align with the evolution of her brand and personal style. Shifting the focus from her original music to her work in children’s puppetry, Alissa sought to capture a completely new vibe. Once again, the design drew inspiration from a unique source—this time, a photo of her performance wardrobe. The site’s color palette was directly inspired by her clothing, creating a cohesive and personal touch. The result is a fresh, impactful site that perfectly reflects her new direction!