MTV

Client: Sony Walkman

As part of the digital package for the Video Music Awards, this game was developed by MTV.com and funded entirely through Sony Walkman’s sponsorship. Acting as a client proxy, I ensured Sony’s brand was prominently integrated throughout the gameplay experience.

Key Contributions

  • Directed the strategic placement of Sony Walkman logos within the game to maximize brand visibility and impact.
  • Participated in creative meetings with the MTV game team and developer Heavy.com to align on design and branding objectives.
  • Served as a key liaison between the MTV design team and Ad Sales Marketing department, ensuring cohesive communication and alignment on client expectations.

Project Team

  • Kim Morgan: Executive producer
  • Heavy.com: Shockwave development
  • Three: Art director
  • Tami Heaton: Ad Sales Marketing producer